Peopled was founded to create more equitable and accessible benefits for today’s workforce.


About Peopled


The world is complex. But, workplace benefits doesn’t have to be. Peopled simplifies workplace benefits and works to ensure employees are maximizing their benefits to reach their goals.
Our goal is to extend advisor practices so that their expertise is accessible to each employee of the businesses they serve.
Our technology extends employer staff by removing administrative burdens from key personnel and educating their employee base.
Peopled supports employees by growing with them and their families at each intersection. We remember their needs, customize their experiences, and provide hyperspecialized guidance to each of them over the course of their lives.
So much time and energy is spent on the creation of complexity in the benefits space. However, only a fraction of time is spent on the experiences of the end user. We've inverted the model: we spent tremendous amounts of time on the experience so people can understand their needs and what fits those needs.


Anthony Bunnell
Co-Founder & CEO
As a longtime finance executive with over 20 years in workplace benefits, Anthony’s strategic solutions have led multiple initiatives to scale and acquisitions—from start-ups to Fortune 500’s. He was most recently a Managing Director at Morgan Stanley, where he led the firm’s Retirement and Deferred Compensation Solutions organization. Before that, he was a Managing Director at Goldman Sachs following the sale of his first fintech company, Honest Dollar, to the firm.


Tom Bishop
Co-Founder & CTO
A serial CTO/entrepreneur in Austin, Tom’s background is focused on building new systems. He was Morgan Stanley’s Chief Strategy Officer for Retirement Plan Solutions, co-founded Honest Dollar, acquired by Goldman Sachs, where he met Anthony. Before that, he was CTO of StoredIQ that was acquired by IBM, a co-founder of Proof Analytics, and was recruited to BMC Software as their CTO. He applied genetic algorithms to automate IT management at VIEO. As an Entrepreneur in Residence at Kleiner Perkins, he worked with portfolio companies as a fractional CEO/CTO/VP of Engineering. At Tivoli Systems as their first CTO, he grew it from 80 to 4,000 employees, taking the company public, and then through its acquisition by IBM. Tom began his career at Bell Labs.